Sakebomb

  • Branding
  • Packaging
  • Advertising
  • Collateral

Sakebomb is a decidedly American approach to a sake-based beverage, infusing the sweetness of rice wine as a base for explosive fruit-flavoured seltzers. Core to the Sakebomb brand is a system of striking icons (which we call “flavour bombs”), taking a central position across all packaging. The brand is intended to be playful and spirited, using playful language like "Bomb Squad" and "Bomb Delivery Zone" to help extend the brand's language in clever ways. The packaging is deceptively simple, with boxes creating a big in-store presence through shelf-blocking during stacking.

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